Athletic Impetuosity, Billionaires' Bad Taste and Gubernatorial Physique at Play in 100th Anniversary Stock Show Campaign
Denver, CO (ContentDesk) November 21, 2005 -- Animals beat out their handlers for celebrity status in the National Western Stock Shows 100-year anniversary advertising campaign.The multi-level print, tv, radio and outdoor campaign, which has just begun to break, features the rock stars of the Western Way of Life in this case, the various animals featured at what is the worlds largest show of its kind. Annual attendance at the rodeo and livestock show exceeds 600,000, and brings more than $76 million in revenue into the local economy. One look at a rodeo horse or a prize steer and you tend to forget about the overpaid prima donnas that pass for media celebrities today, said Chris Birt, creative director and principal of Andrews/Birt. Westerners have always felt this way; our campaign aims to bring that very fact to light, said Birt.Central to accomplishing this objective is a campaign that compares the stars of the show to the other venues that compete for public attention. One billboard (pictured) compares the Stock Shows broncos to their NFL counterparts, while another ad brings a certain beef and a well-known billionaires bathroom into comparison with the headline Marbled Like a Trump Bathroom.
Other ads (including radio spots) talk about muscle definition, headline More Cut Than a California Governor ; baseball players, headline Free Range or Free Agent? and a host of other topics that poke fun at the current rock stars of human society.National Western management hired A/B to freshen up the Stock Shows image, after seeing what the firm did for a number of other venerable institutions, including libraries and state fairs.The campaign kicks off a series of promotional events leading up to the stock show, including an invitation-only open air press conference scheduled for December 14. For more on the press conference and the advertising campaign, please contact Chris Birt at 303-995-0460, e-mail protected from spam bots or Heather Lusky at 720-839-9530, e-mail protected from spam bots.
ABOUT ANDREWS/BIRT ADVERTISING: A/B is a full-service regional advertising and new media firm with offices in Denver and Minneapolis. Founded in 1994, it is one of the fastest growing independent agencies in the west and central U.S..
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Not Experienced? Things To Know Before You Start
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World's Most Beautiful Horse in Arizona
Slicks Left Prints, maybe the world's most beautiful horse, will be standing at stud in Scottsdale, Arizona USA for the 2005 season. Slicks Left Prints, the sire of champion paint horses, is owned by Johnny and Sally Mulder of the Rocking Mulder Ranch, www.arizonapainthorses.com. Slicks Left Prints, listed as the World's Most Beautiful Horse, is available for free viewing most week-ends in Scottsdale. Private, non-commercial photographs and images may be taken. Slicks Left Prints is available after April for movie and commercial photos.
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World's Most Beautiful Horse in Arizona
Horse > World's Most Beautiful Horse in Arizona