online and with betting exchanges. "With betting exchanges, people can bet against each other instead of betting directly with a bookmaker," explains Graham. "The exchange acts as a brokerage by allowing individual customers to act as the backer, layer, or in modern day terms "the trader".Betfair.com is the industry leader amongst betting exchanges, says Graham, but notes that a fast-growing number of betting exchanges, including Betting Pals, Tradbets, BetFanatic and Matchedbets, among others, are offering perks from free bets to 0%. "There are more exchanges coming online every day and they're drawing traders in record numbers," she reports.In addition to eliminating bookmakers, exchanges permit in-running bets on the majority of horse races. However Graham believes that the real appeal of exchanges is the odds advantage you can achieve over traditional bookmakers and the very positive fact that "successful punters don't have to worry about having the size of their bets restricted."More importantly, she says, armed with the solutions from BettingBots.com, punters don't even have to worry about their bets.

"That's because bots do all the hard work for you!"The People Behind the BotsAlthough it's the software at BettingBots.com that tends to get the attention, Graham says it's her dynamic, innovative team that provides the real power of BettingBots.com. Team members were hand-selected for their strong academic backgrounds, advanced technical skills, and broad-based knowledge and experience."We have more than a decade in software development and our expert staffers are fully knowledgeable about all aspects of the betting and gaming industries," says Graham. "That makes BettingBots.com ideally positioned to bring a unique blend of betting, gaming and IT experience to our client base."For media inquiries, interviews, or for further information on the BettingBots.com family of products, please visit www.bettingbots.com or contact us at 07946 574537..

The type of betting differs with each sport. Winnings are paid after the conclusion of the event.

There are three distinctive types of sports betting. When betting ?against the spread,' a gambler predicts whether the favoured team will win by a specified number of points or not. The spread is a point advantage given to a weaker team that is expected to lose by a certain number of points.

A bet against the spread is known as 11-10 bet. This means that a person will win $10 if he bets $11, making a total of $21.

Betting ?against odds' is a popular. This is a simple bet where a bettor predicts the winning team. The bet may also be placed as ?over-under'.

In making an over-under bet, the bettor wagers that the total will exceed or fall short of a total specified by the bookmaker.

Sports books offer bets at certain odds and conditions of its choosing, popularly known as proposition bets. Bettors predict the score or the amount of touchdowns or strikes, depending on the type of sport.

Spread bets are the most common bets people make. They are often known as straight bets because they involve payment of even money.

Placing a sports bet can be confusing for many, since many sports books have their own styles of betting. History proves that betting on sports almost always results in losing money in the long run..

JumpingJockey.com provides a Live Lay' service, in which its expert analysts collate strategic knowledge in real time throughout the day, giving punters clear information about which horses are likely to lose because of factors influencing each race. This means gamblers can act and be as well informed as professional bookmakers.Tim Mehmet, director of JumpingJockey.com, comments: We are targeting two audiences with our online service; specifically the punter who wants to operate more like a professional bookie with strategic gambling and people who want a second source of income which is tax free! He adds: As a special offer to our customers and to celebrate our launch, we are offering all our services free of charge. Enjoy it while you can! Notes to Media: Jumping Jockey launched in January 2006. Its main activity is to provide a tipping service for UK horseracing. The Cheltenham Festival will run from Tuesday 14 March Friday 17 March at Cheltenham Racecourse, Cheltenham, Gloucestershire, GL50 4SH.

For further information please see http://www.cheltenham.co.uk or call 01242 513 014 For further information, please contact: Tim Mehmet Tel: 0207 193 9205 http://www.jumpingjockey.com.

ABOUT ANDREWS/BIRT ADVERTISING: A/B is a full-service regional advertising and new media firm with offices in Denver and Minneapolis. Founded in 1994, it is one of the fastest growing independent agencies in the west and central U.S..

Through its 24-hour flagship news and entertainment web site, Gambling911.com provides all the latest stories from a wide gamut of subject matter with a special emphasis on gambling-related odds and Internet trading. In addition to being mentioned in the cover story of Forbes 2006 "Billionaire" issue, Gambling911.com's Founder and President, Christopher Costigan, was also recently quoted exclusively in a piece appearing in the Red Herring. Gambling911.com was mentioned in the Tampa Bay Tribune last month and was also mentioned in December's issue of Playboy Magazine. Costigan has appeared on Fox News as well discussing betting on the 2006 Super Bowl.Media Contact:Christopher Costigan305-867-3880.

The Therapeutic Riding Program, needs your support in order to continue. Both public and private funds for intensive residential psychiatric care are declining and only cover medical treatment and education. Inner Harbour must generate support for this effective, experiential therapy program, but we need your support so children can continue to experience the reward of healing and have hope for the future. Now is the time to commit to supporting the 2006 Benefit Horse Show. Your help will go a long way toward meeting the needs of this vital program.

To become a sponsor, please call (770) 431-0013.About Inner Harbour for Children and FamiliesHeadquartered in Douglasville, Inner Harbour for Children and Families is a non-profit treatment center for troubled children and their families, helping those in Georgia and communities throughout the nation. Its primary service area is metro-Atlanta, including Fulton, Dekalb, Douglas and Cobb counties.A safe haven for children and adolescents with severe emotional and behavioral difficulties, Inner Harbour works with patients to build upon their strengths and overcome life's most difficult challenges. Inner Harbour's range of programs and services are specifically tailored for patients' needs. The programs include inpatient treatment, day treatment, community-based group homes, juvenile offender programs, after-school programs and an outpatient center. For more information on Inner Harbour for Children and Families, please call 770-942-2391..

Common materials include leather, wool, suede, and velvet, and many brands are taking advantage of this style with new lines of suitable apparel. The western retro shirt, previously in demand primarily by performers and those true western enthusiasts, has been brought back to life from the late 1930's to 1950's, when the day of the "B" Westerns and Tom Mix, Roy Rogers and Gene Autry were so popular. Today more than ever, you'll see these western retro shirts on the backs of many country western stars, not to mention kids at every college campus across the country.This style has also been called Western Haute Couture. Influences from the southwest, Native American, and western cultures produce an upfront style that is not only classic in appearance, but new all the same.Double D Ranchwear is one of the premiere clothing manufacturers to produce western wear with a touch and discriminating quality that rivals the most reveled clothing manufacturers. Lucchese, and its line of Charlie 1 Horse mules and boots, are in high demand this year by women shoppers for their solid construction, innovative color palette, powerful look, and comfort.One of the premier websites that showcases this style across its entire line of western products is http://www.yosemitehide.com.

Yosemite Hide prides itself on offering only the finest in western apparel and d?cor and will not settle for anything of par quality. Since 1998, this true mom n pop operation offers only the finest products to meet the needs of the true western and outdoor enthusiast, and their product line truly represents this discriminating Western Retro style. For more information on Yosemite Hides line of Western Retro wear, visit http://www.yosemitehide.com.In true reflection of the American West, this western retro style of living is in sure demand this holiday season, and we're sure to see it carry into next year as well..

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